ShopRite App & Campaign
Role
Art Director
Agency
Sapient-Razorfish (Rosetta)
Expanse
Cross-platform Web App, Campaign strategy and execution (Video, Print, Digital Media, Email), and Art direction
We ushered ShopRite into a new era giving them the reigns to a best-in-class Grocery Shopping Application. It is re-imagined to combine the power of four of their existing apps into one. Giving users the ability shop how and where they want and the tools to do it. The app is being brought in market alongside their current applications, not immediately replacing them. As such, pre-launch campaign materials were needed. We helped them structure time released communications for their consumer touch points and created App Store/Play Store content to help users understand what's new and so niiiiice about the new app.
ShopRite has been the largest retailer of food in New Jersey for the past twenty years.
Introducing the new ShopRite App
A digital spot created for the soft launch of the new ShopRite App. I helped write the creative brief, give on-site guidance, and partner with RADAR in Brooklyn, New York.
App Interactions Demo
Being developed across iOS and Android. Other third party integrations support content and checkout. I lead the cross-functional development of this work, helped refresh the information architecture of their content, and digitally produced it.
Shop Your Way
Build one list for:
Curbside pickup
Home delivery
In-store shopping
The shopping list was a highly sought feature based on customer feedback and was becoming an increasingly needed feature as home delivery was a growing portion of their business.
